Introduction
If you’ve considered adding knit products to your merch store, you may have paused at the price tag. It’s true that the custom knitwear cost is higher than printed t-shirts or even embroidered hoodies. A custom knit sweater can cost significantly more to produce, but there’s a reason behind the price.
In this blog, we’ll explore why custom knitwear costs more, break down the production process, and explain why the value is worth it for creators, e-commerce entrepreneurs, and your customers. If you're used to traditional print-on-demand merch, this guide will help you understand what makes knit on demand different—and potentially more profitable.
Table of contents
Why Does Custom Knitwear Cost More?
Compared to standard POD apparel, custom knitwear cost reflects a completely different manufacturing model—one that starts from yarn and ends with a fully made garment. Here’s what goes into that higher cost:
1. Complex Knitting Manufacturing
Unlike printing or embroidery, which decorates pre-made blanks, Jacquard knitting builds the garment from scratch, one yarn loop at a time. Each piece is knit using a digital flatbed knitting machine that maps your design into the fabric structure itself. A single sweater can take 45–90 minutes of machine time to produce. Add to that the cost of advanced knitting machines and technician oversight, and it’s clear that knitting manufacturing is a more involved process.
2. No Mass Production Efficiencies
Traditionally, custom knitwear required high minimum order quantities—often 100 pieces or more—and production could take up to 30 days. This model made it difficult for smaller creators and e-commerce brands to participate. But knit on demand has changed the game. Knitwise uses advanced technology to streamline the single-piece custom knitwear manufacturing process, significantly lowering production time and cost. Each garment is knit individually, yet efficiently, without relying on bulk production. While volume discounts don’t apply, the ability to order just one high-quality sweater at an accessible cost, with no inventory risk, opens up premium knitwear to creators of all sizes.
3. Skilled Labor & Craftsmanship
Custom knitwear manufacturing isn’t just about machines—it relies on highly trained technicians with deep knitting expertise. From knitting and linking to finishing, every step requires care and precision. After each piece is produced, skilled workers hand-link panels, attach ribbed cuffs, and carefully finish details like yarn tails. This hands-on craftsmanship, combined with rigorous quality control, ensures every custom knit sweater meets high standards for appearance, fit, and durability. It’s a key reason why custom knitwear cost reflects genuine value—and why your customers will feel the difference.
4. Shipping and Handling
Knitwear is heavier and bulkier than most printed apparel. This means slightly higher shipping costs—especially for international orders or bundled gift sets—which can be factored into pricing or fulfillment fees.
In short, custom knitwear cost is higher because you're not just customizing—it’s full production from yarn to finished product. It’s not merch decoration; it’s custom apparel manufacturing.
Video : How Custom Knitwear Is Made ( Behind the Scenes at Knitwise)
Why Higher Custom Knitwear Cost Is Worth It
So what do you get for that higher price? A whole lot of value—for both you and your customers.
Premium Quality That Lasts
Unlike screen-printed tees that fade or crack, custom knitwear is built to last. It maintains its shape, color, and design even after repeated wear and washes. This longevity translates to higher customer satisfaction and fewer returns. Learn more about Jacquard Knitting.
A Product That Feels Special
Customers don’t want more of the same. A one-of-a-kind Jacquard-knit sweater feels collectible, premium, and personal. It’s the kind of merch people wear proudly and post online, turning your product into a walking, shareable brand moment. Just ask NASA Spaceflight: their custom knit drop sold out and generated huge fan engagement. See how they did it →
Better Margins, Smarter Merch
While production costs are higher, custom knitwear cost supports a much higher retail price. Brands typically charge $60–$100+ per sweater and still earn $22–$52 profit per unit. That’s significantly more than the slim margins on a $25 t-shirt. Plus, the knitwear space has far less competition, helping your product stand out. Curious how it stacks up against traditional merch? See our full breakdown: Custom Knitwear vs. Printed Apparel →
Perfect for Gifting and Holidays
Knitwear naturally fits into seasonal buying habits. Whether it’s a custom ugly Christmas sweater , a cozy fall capsule, or a limited-edition winter drop, it’s the ideal merch for gifting moments and seasonal connection. Need inspiration for your next seasonal release? Check out our guide to fall and winter merch ideas →
Sustainable and Ethical Appeal
Unlike mass production, knit on demand minimizes waste and reduces overproduction. At Knitwise, we focus on sustainable practices—producing only what’s ordered, using ethically sourced manufacturers, and operating with low-waste workflows. If your brand values slow fashion or climate-conscious business, custom knitwear helps you walk the talk. Learn more about how knit on demand works →
How to Communicate Knitwear’s Value to Your Audience
Most of your customers are used to seeing printed hoodies or tees. Here’s how to help them understand and appreciate why custom knitwear costs more:
- Show the Process: Post a behind-the-scenes video or animation of a sweater being knitted from scratch using Jacquard knitting machines. It makes the technology part of the product story.
- Focus on Feel: Talk about the premium yarn, the weight and warmth of the sweater, and how designs are actually built into the fabric—not printed on top.
- Make It a Moment: Tie the launch to a specific season or occasion. Limited-edition winter merch makes your knitwear drop feel even more exclusive.
- Use Social Proof: Share reviews, photos, and customer feedback. When customers say it’s “totally worth the price,” that helps overcome objections for new buyers.
- Compare Strategically: Let your customers know that sweaters from mainstream fashion brands often cost $100 or more. In comparison, a custom-designed knit sweater for $60–$90 feels like a great deal.
Conclusion
Yes, custom knitwear costs are higher, but that cost reflects craftsmanship, customization, and real value. With knit on demand, you're offering customers more than merch: you’re giving them something to wear, gift, collect, and remember.
Whether you're a content creator, small e-commerce brand, artist, or nonprofit, custom knitwear can elevate your offerings, boost your margins, and set your store apart. The price isn’t just justified—it’s part of the story your merch tells.
Explore Knitwise Products for Your Next Premium Drop:
🎄 Custom Ugly Christmas Sweaters
👉 Learn more: What Is Knit on Demand?